Sorting Book Review Requests…

Although I am currently in the process of sorting through a year’s worth of book review requests, I feel the need to take a moment and talk about what I’m seeing in my inbox.  A few years ago I wrote an article about the various reasons I reject book review requests – and it still applies, but that information, readily available, seems to be mostly ignored. So we’re going to talk about it again – authors, listen up.

Book reviewers can’t read every book that’s sent to them. We’d love to, but we simply can’t. Over the course of this past year, I was sent more than 300+ review requests to my inbox. Assuming I was able to read and review a novel every single day of the year with no days off, I still wouldn’t be able to get to them all.

As it is, I post two book reviews every week, which is still quite a bit more than most people read. That’s 104 books a year, if I don’t miss any scheduled posts. I would wager a guess that as an author, you don’t read 104 books a year. You probably don’t read anywhere even close to that. Only die-hard readers will pick up and finish that many books. Unfortunately, that means that less than a third of the books that are sent to me are going to be read this year. It sounds staggering, but I want the authors out there to realize that even if you have the best book ever written, chances are I still can’t get to it. I have to be picky. Really picky.

There is a reason I have a FAQs section with a clearly outlined process to getting your book reviewed. It’s a weeding out process. And guess what? Out of the 300+ books I was sent in the last year, only about 50 of them bothered reading my FAQs and sending me appropriate information. That helped, a lot. If you didn’t send an attachment of your book to in my inbox, your e-mail went directly into the trash folder. I didn’t read it. I didn’t look at your title, your cover, your blurb, I didn’t even read your name. I just looked for an attachment and trashed those without. Why? Because I don’t have time to e-mail several hundred authors to inquire for more information about a book I still may not want to read.

From there, I read blurbs. If I read the synopsis to your book and didn’t think “ooh, this sounds interesting.” I trashed it. Because, again, I don’t have time to read every book – and I don’t want to read 104 books I don’t find interesting. I don’t like giving negative reviews – it’s painful to everyone… so if I read your blurb and your book doesn’t strike me right away, I pass it up. I look for books I think I’m going to love.

Although I’m not done, I’d venture to guess that out of the 300+ books I was sent, I will probably add less than 10 to my To Be Read list. Whatever space is left over will be filled with review requests that haven’t been sent to me yet, or books I randomly pick up off amazon or out of my library – sometimes I just randomly pick a book out of all the books that are sent to me – and here’s where that FAQs comes in handy. Are you paying attention?

If you sent me a book file, and I don’t put it on my TBR list, it goes directly into my library…. and there is a chance that I will still read it at some point – even if I initially rejected it. Sometimes it pays to pay attention.

So what can you do as an author to get yourself read? Here’s some tips:

  • Send your book to reviewers that specialize in and enjoy your genre. You are far more likely to be read by these book reviewers. I love romance. I am 200% more likely to read your book if it’s a romance and I’m emotionally invested in your characters than if you don’t have romance. That’s just a fact. If you write historical fiction—find a reviewer that specializes in historical fiction. You’ll be more likely to get read, and more likely to get a good review.
  • Read the book reviewer’s FAQs and stick to the procedures you find there about sending book review requests. Don’t waste our time – because we won’t feel bad about trashing your review request. We don’t have time to cater to every author. There are a lot of you.
  • Don’t pester your book reviewer. Don’t send several e-mails to remind them to have a look at your book. It’s annoying, it’s invasive, and we will probably trash your book.
  • Don’t be freaked out about sending your book file to reviewers – especially if it’s clear that that reviewer regularly does book reviews. We aren’t going to share your file. We’re not going to upload it to pirating websites or send it to our friends and family. If it gets out of our inbox at all, it’ll go directly to our library, where it will stay. You aren’t going to lose anything by sending it to us – because we have too many books to read already, and we weren’t going to buy yours just to give it a shot. We may purchase it afterward if we really like it though.
  • Have a good cover. If it looks like you photoshopped the cover yourself, we aren’t going to read your book – because we’re going to assume you put about as much effort into writing your book as you did on that cover.
  • Hook us with your blurb and your first page. Make sure they are incredibly well written and grab our attention – because that’s what we’re looking for. I’m making snap judgments… and if that snap judgment is that your book sounds interesting, you are beating 70% of the competition.
  • It’s okay to send us your review request more than once – as long as you do it better the second time around. Adjust the blurb. Edit your book, get a better cover. Provide more information. Try to sell me on your book… and be sure to include that book file. It may make it the second time around.
  • If you find an author that gives you a good review on one of your books – send them more books. They are more likely to pick them because we already know we’re not wasting our time by reading your stuff. You’re more likely to get more good reviews.

These are just a few tips – but they are important. Read them. Learn. Apply. I guarantee you will have better results than just blindly e-mailing every reviewer you find.

Reasons I Didn’t Accept Your Review Request

photo-1424115087662-5845efc6b366Awhile back I wrote an article entitled “Four Reasons I Didn’t Finish Your Book”; it was a basic rundown of reasons why I usually DNF books. The article is one of my most liked articles, and thinking back on it, I decided to take the same idea in another direction.

Here’s the thing: I get a lot of review requests. I’m three years into my Author Unpublished blog and I now get sometimes upwards of 10-40 e-mails each week from authors who are interested in having me review their books. It’s awesome—it really is—but as much as I’d love to, I can’t accept every review request sent my way. It’s just not possible to read that many books each year. I mean, that’s like 520-2,080 review requests in a year. Even if I read a book a day, there’s no way I could get that done. It’s inevitable that I will turn some requests down… but I also understand that being on the other end of things, authors may not always realize why they aren’t getting responses, or why their requests are denied. So, I thought I’d sit down today and shed some light on the complicated process of whittling down a year’s worth of review requests to something a bit more manageable.

First of all, understand that I only read 50-112 books a year on average, and that’s my ideal number barring illness, vacations, computer issues, or whatever else that may pop up to prevent me from reading and posting reviews. So the number one reason your book may get denied is that I simply already have too many books on my list that I’ve agreed to review. This is made worse by the fact that if I do end up agreeing to a review and then not getting it done… that book review request is then rolled forward into the next year. So already, that 50-112 books a year is starting to look more like 30-92.

book-1171564_1920The second hurdle is whether or not you’ve read my Review Policy & FAQs. I can tell when you haven’t. To be fair, I’m a pretty good sport about it. If you haven’t read my FAQs, I may give you some leeway, because I understand that you, as an author, have probably sent review requests to any number of reviewers, and as long as my FAQs page is, you probably didn’t bother to read it. I get it. At the same time, however, the FAQs is important because all the steps I wrote into it for you to follow… yah… it makes the process of deciding if I want to read your book easier. So if you didn’t follow my FAQs, well, sometimes I just can’t be bothered. A lot of what I’m going to be including on this list from this point forward is directly related to my Review Policy & FAQs, so seriously… read it.

Super nice, personable authors are more likely to have their books reviewed. I’m all for the professional, impersonal review request, but the less human you seem, the less likely I am to feel bad about turning your review request down. Sometimes I accept review requests because authors are super nice and friendly, and I want to do a favor for them. I know, it’s ridiculous, but it works. By the same token, if you’re demanding, sound arrogant, or you’re just a good old fashioned jerk… I’ll probably toss out your review request without reading any of it.

pen-1329258I also throw out review requests from authors if I’ve read their work before and didn’t like it because they’re wasting my time. Chances are if I didn’t give your previous book at least a 3-star review, I’m not going to like any books you write after that… so don’t bother. Really. It’s nothing personal, I just don’t want to write you another negative review. I know it hurts your feelings, and I feel bad about it. Don’t make me.

Another reason I might toss out a review request is if the cover is terrible. I feel like I need a caveat here. Your book cover has to be really terrible for me to toss out your review request—like you’ve put in almost no effort at all. If your cover is just sort of “meh” then I’ll still go on to investigate further. Don’t freak out.

If your back-cover blurb isn’t interesting, or contains a topic that I’m not a fan of, you’ll probably get tossed… because let me be honest, I don’t want to read a boring book, and if you can’t hook me with a blurb, there’s no way you’re going to hook me with the actual book. That doesn’t mean your book is bad, every reader has a genre they just aren’t a fan of, and if you fall into that category, I’m not going to waste my time or your stars.

book-15584_1920So here’s where things become less of a checklist and more of a process. When I receive a review request, the first thing I do is read the genre, any personal note you’ve included, and then the back-cover blurb. If you haven’t included any of those things, your book is in the trash. (Okay, that’s not true. I have an actual folder dedicated to rejected review requests. Yes, I keep track of them.) If I don’t immediately throw out your request because it sounds sort of interesting in any way shape or form, I’ll do further investigation. Step one of that process is to see if you’ve bothered to send me the book file. If I’m only sort of interested in your request and you don’t send a file, it’s trashed. I don’t want to waste time e-mailing you to get ahold of a file if I’m not really into the book in the first place. As an author, this is an easily passable step. Just follow my FAQs and include the file. It’s as simple as that.

If I’m still interested (and by interested I mean I’m anywhere from “OMG this sounds so good! Gimme!” to “Meh. Maybe it’s okay?”) I’ll go look up your book on Amazon and Goodreads. What am I looking for? Your previous reviews. Let me state it now: If you copy and pasted your previous positive reviews or quotes about your book into your review request… I don’t care. I guarantee you that I won’t read them, because obviously you’re only going to include the most glowing of reviews—and usually those sound fake. No, what I’m looking for are your worst reviews. The one, two, and three-star reviews. If you don’t have any and I was on the fence about your review request, it’s immediately in the trash. The only time this doesn’t apply is if you have zero reviews. I like to give new authors a chance, so if you don’t have any reviews, period, you might still make it through my process.

stamp-114438_1920So, I read the negative reviews—and I mean, really read them. I look to see if there’s a running theme for why people didn’t like your book – or if they’re just being jerks. If the reasons your books got negative reviews aren’t horrendous, you’re probably still in the running. So what qualifies as horrendous? 1. Anything that is my personal pet peeve. 2. Characters that have little to no depth and make decisions that make no logical sense. 3. Rumors of stolen property. 4. Egregious typos. (anywhere under 20 typos is fine… but if you can’t even complete a grammatical sentence, I’m not going to bother.)

If I’m still not sure if I want to read your book, I’ll then go look at the sample on Amazon. I read the first page. If it’s not terrible, your book is in. I’ve accepted it. If it’s boring or ill-written—and believe me, after three years or reviewing, I know if your book is terrible after the first page—I’ll throw it out.

The process I have for accepting and rejecting book reviews isn’t as simple as it first appears. I genuinely don’t arbitrarily reject books very often (and if I do, it’s probably because it was a novella, about poetry, or it had something to do with the military because I can’t be bothered with my least favorite topics). I investigate. I read and re-read requests… and if your book sounds even remotely interesting, I’ll probably read it. I will go out of my way to give your book a fair shot at being read—but again, I can’t read everything. I do reject a lot of books.

Finally, here’s a list of things that won’t get your book arbitrarily rejected—because sometimes I don’t care. If it sounds interesting, I’m going to read it.

  • You followed my Review Policy & FAQs and your book sounds even remotely interesting.approval-15914_1280
  • Your book sounds interesting despite not following my FAQs.
  • Your cover isn’t great, but it doesn’t look like it was painted by a 6-year-old in MS paint.
  • Your book falls into a genre or category that I don’t usually read… but It’s not a novella or poetry.
  • You’ve never had a review.
  • You are an indie author.
  • You’re a brand new author who’s never written a book before.
  • Your book has some typos.
  • Your book/plot sounds weird.
  • Your book’s plot or topic is considered taboo.
  • Your book is x-rated.
  • I’ve reached my quota of review requests for the year. Honestly, I never even look at my quota. You may have to wait awhile, but I won’t dismiss your request because I have too many books on my TBR list.

I try to give authors a shot. So, even though I do reject book review requests quite often, I also don’t arbitrarily dismiss a request for flippant reasons. There are lots of times when I make exceptions. Even though I hate novellas, sometimes I read them. A book’s genre isn’t necessarily going to make me throw it out. I don’t care if your editing is perfect (though I’ll mention it), and I don’t care if you’re an indie author. In fact, 90% of the books I read are from indie authors, not publishers.

So don’t be intimidated in sending me a review request. Yes, I turn a lot of them down, but that shouldn’t keep you from sending them because I honestly try to give a fair shot to every request I get. It’s a complicated process. Just follow the rules and cross your fingers.