Author: Scott Hughes
Genre: Non-Fiction, How-To, Marketing
Rating: 3 Stars
In 10 Step Plan to Promote Your Book, Scott Hughes provides valuable advice for self-published authors and small publishers.
The plan works on any budget. It works for the wealthy busy professional as well as for the struggling artist short on funding.
WARNING – SPOILERS MAY ENSUE BEYOND THIS POINT – REVIEW BELOW
I don’t normally review non-fiction. Usually, it’s either because I’m simply not interested in the topic, or I don’t feel that I’m knowledgeable enough on the topic to spot when an author is outright lying to their readers (as often happens in non-fiction I’ve learned), but when I was contacted by the author of 10 Step Plan To Promote Your Book, I thought, “Why not?” Books are something I know a heck of a lot about.
Here’s the thing to keep in mind: this “book” is only 38 pages long. It took me about 15 minutes to finish reading and easily could have just been made into a blog post. If you’re looking for an abundance of explanation on the 10 steps in this plan, you’re going to be disappointed. That being said, the information in this book was pretty accurate. There was some really good advice that I wish a lot of indie authors would follow. There’s also a lot of self-promotion for the author, his website, and his affiliates that probably didn’t need to be included, but was. I understand… the author is marketing, and I can’t fault him for that. It did, however, make the book read a little like an advertisement at times.
My only other complaint was the way the book was actually written. It was personable and sounded like a friend handing out advice—and that’s great! But, there was also a lot of talking in circles, repeating points already made, and re-repeating them again in such a way that made me want to skip several paragraphs. The text lost a lot of my attention after a certain point, and I wish it had been more concise and to the point than it was.
Was it helpful? Sure. If you are looking for marketing tips, there are some pretty solid ones in this book, and you should get to know them. However, all of the tips are pretty common sense and things you could learn just about anywhere with a little Google-fu. At the time this review is being written, the book is free on Amazon, and I encourage you to give it a look-through, but would I pay more than a dollar for the info? Probably not.